Understand Customers Buying Motives

Use the power of your mind and your eyes to stop the graphic from turning

Course Outline

A unique one day, degree standard master class, which explains why most sales processes are fundamentally flawed and how to achieve high-performance sales conversion ratios at maximum profits per transaction. 

Guaranteed to change perceptions about how to sell professionally ... or your money back!

Fee: £150 + VAT per delegate, minimum 10 delegates + all associated expenses.

Delegates numbers: Minimum 10  |  Maximum 30.

Duration: Start 9:00 am  |  Coffee 11:00am - 11:10 am  |  Lunch 12:30 am- 1:30 pm  |  Tea 3:00 pm - 3:30pm  |  Finish 5:30 pm.

Who should attend: Directors & Senior Managers.

Dress code: Usual working attire.

What's included:  Comprehensive master class manual to enhance the self-learning process + End of course exam to prove the change driven process has already taken place + Lifetime free support via video link, when delegates need help.

Overview:  Interactive; the coach talks with not at, challenges the perceptions, answer questions with roleplays, highly inspirational and intense learning experience.

About the coachClick here.


  1. An exercise in lateral thinking
  2. Understanding what must be changed.
  3. The areas of activity within any business that must be examined to bring about improvement.
  4. How the educated buyer has evolved.
  5. Justifying the 1st law of selling.
  6. How to identify a professional person.
  7. Examining a typical salesperson/customer interaction includes who is usually reactive and how to put the initiative in what was previously perceived as the wrong direction.
  8. The effect of timing during the sales process.
  9. Understanding the model of human behaviour.
  10. Examining the differences between the customer’s objectives and the salesperson’s objectives.
  11. Justifying the 2nd law of selling.
  12. How to establish the trust of the customer.
  13. Justifying the 3rd law of selling.
  14. Learn how to deliver a professional, spontaneous habitual approach.
  15. Peak Performer, understanding who the best salesperson is and why. How to overcome the programmed inhibitions of the customer.
  16. Examining the strategies the customer subconsciously uses to control the sales process and how salespeople can now maintain control in a helpful and friendly manner.
  17. Justifying the 4th law of selling.
  18. The secret of successful selling.
  19. Justifying the 5th law of selling.
  20. Examining how different people make friends with others and how to develop improved techniques.
  21. The importance face-savers play in the sales process.
  22. Why you must stop reading self-help books on how to close sales and learn a new and easy to use 3 step, logical process.
  23. Learn how to overcome objections.
  24. Defining self-esteem.
  25. Understand why negative energy is present in a frighteningly high percentage of salespeople and how to prevent the virus of negativity.
  26. Justifying the 6th law of selling.
  27. Learn how to unlock the power most people don’t know they have.
  28. Justifying the 7th law of selling.
  29. Defining why sales is not a game of chance and how our structured sales process will achieve high-performance sales conversion ratios at maximum profits per transaction.

Additional Content

  • Definitions for any business.
  • What gets measured gets managed gets done. More information:
  • Examples of professionally re-engineered sales processes. More information:

To find out more
Please contact Harry Le-Moine
Mobile: 07590 279395  Direct Line: 01772 426135 Email: (click here)

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