We can help.
What we are not saying is that we reduce marketing spend:
Just imagine this:
Two businesses are spending £2,000 per week on marketing similar products.
(A) achieves sales of £10,000 per week and (B) achieves sales of £5,000 per week.
Which one should increase their marketing spend?
(A) right? ... because they are handling their marketing responses better, converting better and in so doing they have a lower marketing cost per sale than (B).
Marketing KPIs are intertwined with Sales KPIs for this reason: Definition of ROI Marketing: to measure the degree to which spending on marketing contributes to profits.
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