Do you want to reduce your marketing costs per sale?

We can help.

What we are not saying is that we reduce marketing spend:

Just imagine this:

Two businesses are spending £2,000 per week on marketing similar products.

(A) achieves sales of £10,000 per week and (B) achieves sales of £5,000 per week.

Which one should increase their marketing spend?

(A) right? ... because they are handling their marketing responses better, converting better and in so doing they have a lower marketing cost per sale than (B).

Marketing KPIs are intertwined with Sales KPIs for this reason: Definition of ROI Marketing: to measure the degree to which spending on marketing contributes to profits. 


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