Two businesses are spending £2,000 per week on marketing similar products.
(A) achieves sales of £10,000 per week and (B)
Which one should increase their marketing spend?
(A) right? ... because they are handling their marketing responses better, converting better and in so doing they have a lower marketing cost per sale than (B).
Marketing KPIs are intertwined with Sales KPIs for this reason.
Definition of ROI Marketing: to measure the degree to which spending on marketing contributes to profits.
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